6 Reasons Why You Need to Hire a Freelance Web Developer

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When developing a website, there are several ways to go about it. Most companies, especially start-ups, tend to choose the relatively easier open source platforms that are widely available today. These can be easily developed even by amateurs and are a reasonable option when you’re just beginning your digital journey. However, as you scale up, your website will need to present a more sophisticated front. In many instances, a visit to your company website will be the first point of interaction with your brand. A professional touch can therefore boost your corporate image.

Most companies refrain from taking professional help as agency fees can be quite high. When the immediate benefits are not obvious, it would seem prudent to hold off from making additional investments. However, you do not have to take the all or nothing route. Freelance web developers are a great alternative to agencies and here are six reasons why:

#1 Cost

Most freelance web developers work out of their homes. This helps them reduce the overheads associated with running full-fledged offices. They are able to pass on these savings to clients. If your website requires ongoing maintenance, you can pay freelancers retainer fees that are only a fraction of what you would pay an agency.

#2 Quality

The prevalent misconception is that larger agencies would be able to provide better quality than freelance developers. The truth however is that the size of a business has absolutely no correlation to the quality of work delivered. Agencies generally have an individual developer working on a project, so you’re essentially pitting the skills of one developer against another. Make your final decision after analyzing the portfolios of both the agency and the freelancer

#3 Speed

Freelancers are often able to provide deliverables in shorter turnaround times. This is because in an agency, larger teams are involved. A freelancer, on the other hand, can bypass meetings and brainstorming sessions and make iterations at a much faster pace. Since they set their own hours, they have the flexibility to stretch their hours to accommodate your project.

#4 Consistency

Most freelancer developers have worn different hats during the course of their careers. They generally possess graphic design, photography, UX design and other skills. Having one person working on all the visual aspects of your website helps keep the design and tone consistent. Moreover, when you have ongoing requirements, there is little guarantee that an agency will always assign the same developer to work with you. Employees at an agency are also more likely to quit, making it difficult for you to maintain continuity.

#5 Communication

When working with a freelancer, you’re dealing with an individual and not different departments. Though agencies do assign a point of contact (POC) for the client, the interaction with the actual developer is limited. A freelancer is both developer and account manager combined, making it unnecessary for you to approach him/her via a third party.

#6 Independence

Good freelancers have worked with a variety of clients in roles that have stretched them. This means that they bring more experience and expertise to a project than an agency developer who has usually been assigned a similar set of tasks. Freelance developers are also often on top of the game when it comes to upskilling themselves. Agency developers, who have the comfort of a job, rarely upskill themselves.

Eventually, the decision to hire a freelancer or an agency rests on your final objective. If your primary objective is to be cost-effective, a freelance designer would be your best bet.

Related links/Read more:

How to Create the Perfect Freelancer Ecosystem for Your Business

How To Write a Design Brief To Keep Your Projects On Track

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